Strategy and commercial guidance
Guidance for companies, creators, investors and rights holders across sports, gaming and entertainment: growth strategy, partnerships and commercial execution.
Co-op Mode · Work with Me
Work with Me
Jimmy Baratta is a business strategy and commercial executive across sports, gaming and entertainment. He serves as FIFA's Americas Lead, Gaming Product and Strategy. Previously, he led partnership and business development initiatives at Riot Games and founded FT Empire, advising companies, creators and rights holders.
Exploring an advisory role, a speaking slot or a partnership? Send a short note below.
Ways to team up
Keynotes, panels and guest lectures
Talks and panel conversations on the business of games and esports. Jimmy has taught Overview of Esports at UC Irvine and served as an advisor and speaker for organizations including Chapman University and the TGR Foundation.
Collaborations across gaming
Projects that connect brands, platforms and rights holders with gaming audiences, building on work with organizations such as Epic Games, Roblox, Netflix, Xbox and Spotify.
Speaking
I speak on the business of video games. This often includes corporate partnerships, commercial licensing, the UGC economy, esports fandom, and more. I've had the privilege of partnering with events such as PAX East, Comic-Con Los Angeles, Crypto Bahamas, Saudi Arabia's NXTWRLD Forum, the Esports Business Summit and the Esports Trade Association. I've also spoken on panels at UC Irvine and Chapman University, and given a global talk on esports to university students in Peru. And I most recently spoke at the World Builder Summit in Los Angeles. Planning an event, panel or partnership? Tell me about it below and let's team up.
As heard at
Also on stage Crypto Bahamas · Esports Business Summit · University esports talk, Peru · World Builder Summit