Press Kit

Jimmy Baratta is a business strategy and commercial executive across sports, gaming and entertainment. He serves as FIFA's Americas Lead for Gaming Product and Strategy. Previously, he led partnership and business development initiatives at Riot Games and founded FT Empire, advising companies, creators and rights holders.

Jimmy Baratta is a business strategy and commercial executive working at the intersection of sports, gaming, entertainment and technology. He serves as FIFA's Americas Lead for Gaming Product and Strategy, helping shape its digital gaming strategy and portfolio growth. Before FIFA, he led partnership and business development initiatives across the Americas at Riot Games. Jimmy began his career as an attorney, then founded FT Empire, where he advised companies, creators, investors and rights holders on growth strategy, partnerships and commercial execution, including Travis Scott's Astronomical activation in Fortnite. His work has involved organizations such as Epic Games, Roblox, Netflix, Xbox, Spotify, TikTok and FOX Sports. A lifelong gamer, he has taught Overview of Esports at UC Irvine and served as an advisor and speaker for organizations including Chapman University and the TGR Foundation. He is a USC alumnus.