Roblox reported 138 million daily active users and about $1.7 billion in third-quarter bookings, down 12% from a year earlier. Two games made almost entirely with AI reached the platform's top 20 by concurrent players during the quarter.
🎮 Pro Tip
When building a game gets this cheap, attention becomes the scarce asset, so the next fight on Roblox is over discovery and creator payouts, not creation tools. Brands planning Roblox activations should budget as much for distribution as for development.
Source: Roblox Q3 2026 earnings call (The Motley Fool transcript) — figures also reported by Investing.com