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Patch Notes · Gaming News · November 3, 2026

Atari Names Crossy Road Creator Matt Hall EVP of Mobile

  • Game Publishing & Business Models

On Oct. 27, Atari named Matt Hall, co-founder of Hipster Whale and creator of Crossy Road, to the new role of EVP, Atari Mobile, reporting to chairman and CEO Wade Rosen. The move follows Atari's 2026 purchases of Hipster Whale and Early Morning Studios, and Hall will lead the company's push to release its games on mobile and web alongside PC and console.

🎮 Pro Tip

Atari owns some of the most recognizable names in gaming history, and short, simple arcade sessions are exactly what people play on their phones. Putting a proven mobile hit-maker over that catalog gives Atari a real shot at turning nostalgia into daily players.

Source: PocketGamer.biz — Isa Muhammad; Atari announcement via GamesPress; also reported by Game Developer

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