Jimmy Baratta

Jimmy Baratta Esq. is a leading authority in the world's most exciting industry. He is an attorney, entrepreneur, and business development executive of Hispanic and Indigenous American descent. 

Jimmy began his career in gaming by advising nonendemic partners on ecosystem nuances. He has since expanded his role to include specialties in business & legal affairs, alongside skills in brand strategy, and talent/community management. He is an industry advisor to some of the biggest names in the business, ranging from top tier AAA game publishers, sports bodies, talent agencies, esports orgs, hardware manufacturers, and more. He is passionate about global gaming projects involving international teams and mainstream appeal. 

Additionally, Jimmy serves as Metaverse Executive in Residence for Chapman University, and is on the Board of Advisors for U.C. Irvine where he won the 2022 Award of Distinction.

Yahoo Sports: Jimmy Baratta Esports Entrepreneur

In the past few years, Baratta's esports deals have penetrated all levels of the industry. From advising Grammy-winning talent on in-game live events, to brokering deals with Forbes-listed orgs, Baratta has demonstrated an ability to maneuver through the complexities of business life and add tremendous value to his clients. 

Jimmy Baratta Joins XSET Gaming

“We are thrilled for Jimmy to #reptheset,” said XSET CEO Greg Selkoe. “His addition to our growing list of contributors and partners adds another layer of strength, creativity, and legitimacy to our organization. Jimmy shares our vision and core philosophy, and we’re honored to have him.”


UCI Irvine: Jimmy Baratta is Making a Mark

“I understood the value that the UCI name commanded, and the respect its esports program had already garnered for itself”. “The course that I teach, Overview of Esports, prepares the newcomer and the existing business professional alike with the knowledge and tools to transition into the gaming industry. It lays the foundation, identifies networking opportunities and other resources and outlets to achieve success.” - Jimmy Baratta


Grant, Genovese & Baratta LLP

A Southern California firm specializing in complex litigation. Our partners have tried over 200 cases to verdict or final judgment in state and federal courts. From products liability, to employment, to insurance, to emerging industries, we have helped our clients succeed in their endeavors.